Why it matters
In India, MSMEs are a lifeline, contributing to 99.8% of all businesses in the country and employing more than 120 million people. For brands that include these resourceful ventures as a customer segment, now is the time to proactively engage and offer support.
Takeaways
- Decision making in MSMEs is more individual-centric than large businesses, so engaging communication with a strong message is critical.
- Be a friend and not a hands-off consultant as MSMEs do need guidance and prefer to connect their solutions providers on a more personal level.
- Businesses serious about targeting MSMEs should have a customised...