How AI can supercharge the CMO skillset

Matthew Cox

Matthew Cox, Wavemaker, demonstrates how Lean principles, combined with AI's analytical capabilities, can revolutionise marketing strategies, fostering agility, precision and consumer-centricity.

AI allows us to think and make with very little friction, as we go from the information age to the imagination age. I’m optimistic about the creative value this shift can bring to my work.

The issue with our current processes is they are too slow and focus more on organising information than acting on imagination. The ways of working I see across the marketing industry just don’t keep up with the challenges we are solving.

This is particularly important for CMOs across the industry, to not just keep up with change and act upon it but be...

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