As we near the end of another eventful and challenging year for the global economy and marketing professionals, the marketing and technology landscape continues to evolve rapidly. The rise of generative AI, ChatGPT and similar technologies has dominated discussions on what feels like every stage, news outlet and social platform. Their accessibility and usability made it easy for everyone to try – and their capabilities seemed like a quantum leap.
Both exciting and unsettling at the same time, it has prompted us to ask what lies ahead, as well as how quickly it will materialise.
As we wrap up this...