From Prime Time To My Time Integrating media audience measurement
Andrew Green
Contents
- Introduction
- Measuring print audiences
- Measuring Out of Home audiences
- Measuring radio audiences
- Measuring television audiences
- Measuring internet audiences
- Measuring mobile media
- Integrating media audience measurement
Introduction
Over the course of the previous chapters we have seen how audiences are measured to magazines, newspapers, television, radio, posters, the internet and mobile. The common factor is, of course, the audience.
The same people watch television, read newspapers and magazines, listen to the radio, surf the internet, and travel past posters. Sometimes they take part in more than...