What we already know
For the past 10 years, Ocean has developed a story, rooted in neuroscience, which has helped the industry navigate the challenges and successes of this essential advertising opportunity, considering digital out-of-home (DOOH) not as a silo but as a branding platform like no other. A platform that is complementary to, and creatively challenges, other media platforms and, more importantly, facilitates more engaging decisions.
Using steady state topography, we have measured brain responses to a range of different stimuli that truly quantify what is important in iconic, digital, moving image advertising.
Four previous neuroscience studies have established...