Cracking the value equation: Growing sales even when prices go up

Simon Gregory

Reviewing a brand’s value proposition provides a helpful process for protecting volume sales in a period of pricing pressure.

Marketing's impact on pricing

This article is part of a series of articles from the WARC Guide on marketing's impact on pricing. Read more

October 2022 marked the highest inflation rate in the UK for 40 years at 11.1%. The effects ranged from a 40% rise in the price of sugar to soaring energy bills, and from an increase of interest rates to over 5% to price comparisons of a block of cheese with a mortgage deposit.

Inflation, as of March 2024, stands at 3.5%. A sharp decline but still above the long-term...

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