This article is part of the November 2022 Spotlight US series, "Solving the puzzle of retail media.” Read more
Unless the last two years have had you living in a cave in the forest, retail media has become a really big deal. But would it have become such a driving force in the ad revenue generation industry without the strong arm of social media pushing it to become such a force? Probably not.
If you distill retail media down to its basic premise, a retailer becomes not just a buyer of digital ads for itself but a...