Bebo's "Kate Modern": Using online product placement to monetise social networking websites
Meg Carter
Social networking websites were initially viewed by advertisers mainly as places to seed TV commercials or create profile Web Pages for brands. But as leading online networks such as Bebo and MySpace embraced original content production, the potential to offer another marketing technique came into focus - namely, product placement.Global paid product placement across all media is forecast by PQ Media, the specialist researchers, to be worth $7.55bn in 2010 - an almost 20 per cent compound annual growth rate between 2005 and 2010....