Analysis of fifty years of Super Bowl ads shows more inclusion, but not parity

Morgan Gregory

Examines inclusion in Super Bowl ads over the last fifty years, based on analysis using the responsible AI tool Alltold Insights for Ads.

In the United States every year, the Super Bowl broadcast draws more than 100 million viewers, making it far and away the biggest sports, and TV-viewing, event of the year. The precious few ad spots during the game get bought up by the biggest and boldest brands for multiple millions of dollars, and budgets to envision and produce the ads are sky-high.

With so much time, money, and attention given to the ads – and the fact that it’s one of the increasingly rare times when much of the country comes together, across demographics – what goes on with the...

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