- As the pandemic recedes Instacart has seen a softening in sales, but a devaluation has not deterred the company from introducing a new portfolio of services including custom storefronts, new warehouses and insights dashboards.
- The WARC dComm IndexTM offers a way for brands to assess performance within their category and compare with their peers, with each brand indexed by its category performance, 100 being the maximum score, for its performance in each of five dimensions: Selection, Price, Organic Search, Paid Search and Content.
- Brands currently winning on Instacart include Coffee Mate, Burt’s Bees, Tide and Kellogg’s....
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
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