Souper Cubes is a family business that started with a family recipe – for chicken soup. Jake Sendowski and Michelle Strausman – parents of a young son as well as of the Souper Cubes brand – found that whenever they made a big batch of their favourite soup, they had no good way to store the leftovers in a way that made it easy to use in recipes later on.
Having found regular ice-cube trays too flimsy, they set about creating their own strong, freezable storage trays marked with levels to help users see clearly how much they were putting...