Sponsored product spend increased 53% from last year’s Prime Day

Elana Morris

An overview of Tinuiti's report on Prime Day 2023.

Amazon Prime day sales totaled $12.7 billion this year, breaking all previous records for the annual promotional event.

Much of the increase in spend is owed to Sponsored Products sales, with a 53% increase in consumer spend from last year, according to consumer spend data from performance marketing firm Tinuiti.

More specifically, the Sponsored products saw a 41% increase in clicks and a 9% increase in cost per click (CPC).

In addition, new-to-brand customer share for Sponsored Brands increased from 63% in the ten days leading up to Prime Day to 70% during the promotional period....

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