China's Hisense top performing in paid search among TV brands for Walmart

James Sharpe

An overview of Hisense's Paid Search performance according to the latest dComm data.

Analysis of WARC Digital Commerce’s new dComm Index Data for Walmart has found Hisense to be the top performing TV-manufacturing brand in Paid Search with a score of 98 out of 100. This high Paid Search performance has allowed Hisense to be tied with Vizio for second place in the overall Index with a score of 63, just behind sector-leader Samsung with a score of 64.

WARC’s Paid Search dimension for Walmart is made up of three metrics: Total Paid Share of Voice (SOV) – measuring the total share of page one paid placements for all keywords, Brand Amplifier...

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