TV advertising revenue fell significantly in 2017, down 7.6% from 2016 to reach $63,111 million, according to data from WARC, MAGNA Global, and Pivotal Research. Whilst 2016 was a strong year for TV advertising expenditure, reaching $68,298 million, the 2017 figure is still at a six-year low. However, forecasts for 2018 suggest TV adspend will bounce back by 1.2% to $63,857 million.
Despite this decline, TV remains the largest single advertising medium in the US, accounting for 33.1% of all spend in 2017.
2017 also marks the year that pay TV overtook free-to-air (FTA) as the broadcast type...