Brand risk from desktop display ads highest in the Americas

An overview of brand risk from desktop display ads by key market.

Ad misplacement – the risk of a legitimate ad appearing on an undesirable site or next to objectionable content – varies significantly by market, format, and buy type. The average risk for desktop display ads across 11 key markets was 6.9%, with six markets at greater risk.

Data show that the issue is particularly prevalent in the Americas. One in ten desktop impressions in Brazil were flagged on moderate to very high risk inventory during the period. Then followed the US (9.4%) and Canada (8.4%). Impressions in Singapore (3.4%) were three times less likely to pose an issue than...

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