Roku and Amazon account for two-thirds of connected TV viewing

Rob Clapp

An overview of global connected TV streaming by device between Q3 2018 and Q1 2020.

Roku and Amazon Fire TV account for nearly two-thirds (63%) of global connected TV streaming, according to the latest analysis from streaming analytics platform Conviva.

Roku alone accounts for two-fifths (44%) of all streaming on connected TV devices, a share that has increased from 40% in Q3 2018. Amazon Fire TV has held onto its one-fifth share, as most other devices have remained stable or lost market share over this period.

Conviva also reports that connected TVs accounted for half (54%) of all streaming globally, rising to 62% in the Americas. However, they account for less than one-quarter (24%) in...

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