Over one-third of Australians use Spotify each week

Rob Clapp

An overview of online audio streaming service awareness and penetration in Australia between 2017 and 2019.

Spotify is the most popular online audio streaming service in Australia, according to the latest data from Edison Research, Commercial Radio Australia, PodcastOne and Triton Digital. In 2019, 34% of respondents said they had used the platform in the past week, up from 21% in 2017. Spotify also benefits from the highest awareness, with 85% of Australians saying they know of the platform.

Apple Music, however, fails to translate its strong awareness into penetration. While nearly as many people are aware of the platform as they are Spotify, Apple Music's penetration is just a quarter of Spotify's. However, the share...

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