Largest US advertisers spent over $140m on Instagram in Q2 2020

Rob Clapp

An overview of the ten largest Instagram advertisers in the United States during the second quarter of 2020.

The ten largest Instagram advertisers in the United States spent $138.2m on the platform between April 15 and June 7 2020, rising to over $140m for the full second quarter, according to the latest data from digital advertising tracking platform Pathmatics.

Procter & Gamble (P&G) is the largest US advertiser on Instagram, having spent $42.3m on the platform between the middle of April and the first week of June. Amazon, the world's largest advertiser, follows – the e-commerce platform spent $15.4m on Instagram. The Hershey Company follows close behind at $13.6m.

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