Global, Sponsorship advertising expenditure by region

Overview of global sponsorship advertising expenditure, 2009-2018.

Sponsorship adspend increased by an estimated 4.3% in 2017 to reach US$62.7bn, according to data from ESP and IEG. Data incorporate spend from events such as sports sponsorship, and exclude that for media such as TV, radio et al.

Spend is predicted to rise by a further 4.9% this year to US$65.8bn. By way of comparison, this would be larger than the forecast print spend of US$60.4bn this year, according to WARC's January Global Ad Trendsreport. Although not included within WARC’s global totals, the forecast 2018 spend would result in sponsorship becoming the fourth-largest channel for advertiser...

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