Gaming is the default choice for entertainment among young American men who game at least once a week, according to the latest research from Hub Entertainment Research. When asked what they're most likely to do in their free time, 42% of male gamers under the age of 35 said gaming.
This compares to just 17% of respondents who chose watching TV shows or movies. Indeed, more people said they'd rather watch videos on YouTube (28%). This suggests marketers looking to reach young men need to focus explicitly on gaming formats – they can't rely on just traditional media....