FAANGs cut ad budgets as collective wealth nears $1trn

Rob Clapp

An overview of FAANG (Facebook, Amazon, Apple, Netflix, and Google) advertising spend and revenue in 2020.

The FAANG group of companies saw their collective revenue reach nearly $1trn in 2020 at the same time as they cut their advertising spend by 4.3%, according to a WARC Data analysis of company reports.

The group earned $954bn in 2020, a year-on-year increase of one-fifth (+20.2%). Advertising spend, however, fell by $1.0bn to an estimated $22.4bn over the same period.

The ability to cut advertising spend but still drive revenue to record levels shows the importance of ecosystems, the ability to engage consumers in new and different ways, and strong brand loyalty.

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