The amount FAANG brands have spent on TV advertising in the US has topped $2bn, according to the latest Video Advertising Bureau (VAB) analysis of Nielsen Ad Intel data. The Facebook, Amazon, Apple, Netflix and Google grouping registered US TV advertising expenditure of $2.2bn in 2018, more than double the level seen in 2015. Year-on-year growth in 2018 was 37.8%.
Apple no longer takes the largest share, having been overtaken by Amazon for the first time. The e-commerce giant accounted for 32.5% ($708m) of the total in 2018, followed by Apple's 28.4% ($620m). Facebook registered the largest increase by far,...