E-commerce platform Zalando is the largest Facebook advertiser in France and Italy

Rob Clapp

An overview of the five largest Facebook advertisers in France and Italy in the first half of 2020.

European fashion e-commerce platform Zalando spent US$11.3m on Facebook advertising in France and Italy in the first half of 2020, according to the latest data from digital advertising tracking platform Pathmatics.

In France, Zalando spent $6.3m on Facebook advertising between January 1 to June 9 2020. However, music streaming service Spotify narrowly managed to take the top spot as the largest Facebook advertiser in France, spending US$6.5m.

In Italy, Zalando spent US$5.0m on Facebook advertising in the first half of 2020, ahead of US$4.5m from online takeaway platform Just Eat. Zalando is the only advertiser to place in...

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