The number of French consumers buying non-food child products and groceries online has increased by one-third during the coronavirus (COVID-19) outbreak, according to data from McKinsey & Company.
Before the outbreak, 30% of consumers in France said they had bought non-food child products online, a share that is expected to rise to 11% when the outbreak ends. Online groceries is expected to rise from 23% to 30% over this period.
Overall, 14 of the 20 categories analysed show double-digit growth in the share of consumers buying online.
The research also shows that the entertainment at home and consumer...