Amazon spends almost two cents in every ad dollar

Rob Clapp

An overview of Amazon advertising expenditure between 1999 and 2019.

Rapid growth in Amazon's advertising means it now accounts for nearly 2% of global spend, according to the latest company reports and WARC Data.

The e-commerce giant spent $11.0bn on advertising in 2019, recording the quickest year-on-year growth (34.1%) since 2014. Advertising spend has also doubled in just three years, up 120.0% since 2016.

Amazon's advertising spend has grown quicker than global advertising spend every year since 2004. As a result, the company now accounts for 1.8% of all advertising, an increase from 0.2% in 2010.

To put this in context, P&G, usually thought of as the largest...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands