Global marketing activity continues strong growth trend in February
World Economics
- Global Trading Conditions improve further
- Mobile Marketing Budget Growth rate accelerates for fourth successive month
- Marketing departments adding more to payrolls
Overview
The Headline Global Marketing Index (GMI) for February registered a value of 58.1, up by 0.4 on its value in January. This is the second successive month that the Index has increased indicating marketers are continuing to experience strong business activity across the world. Buoyant marketing activity was recorded in each region with values for the Headline Index of 55.8 in Europe, 59.6 in the Asia-Pacific...