Global marketing expenditure continues to grow strongly in October
World Economics
- Global marketing budgets continue to rise
- Digital and Mobile spending shares increase
- TV stagnant while Press falls
Overview
The Headline Global Marketing Index (GMI) for October registered a value of 56.3, virtually unchanged from 56.4 in September. This indicates continuing strong growth in activity. This pattern was replicated across the world with recorded values for the Headline Index of 57.2 in Europe, 56.4 in the Asia-Pacific area and 55.9 in the Americas respectively.
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