Global Marketing Index, October 2013: Global marketers remain upbeat in October
Suzy YoungWarc
- Headline GMI remains stable, up by just 0.1 points on last month
- Marketing budgets in Asia Pacific rise for the first time since June
- Trading conditions improve in Asia Pacific and Europe but weaken in the Americas
Confidence among global marketers remains steady overall, despite recent economic uncertainty in the US market, data from Warc's latest Global Marketing Index show.
The global headline GMI measure – which takes into account marketers' expectations for trading conditions and staffing levels as well as marketing budgets – recorded a...