Global Marketing Index, December 2012: Headline GMI boosted by improved trading conditions
Suzy YoungWarc
- Outlook for global trading conditions rises to highest level since May 2012
- Marketing budgets continue to be cut in both Asia Pacific and Europe; marketers in the Americas record no change
- Staffing levels show growth in all regions
Marketers reported a generally improving outlook in December, according to Warc’s Global Marketing Index.
Combines data for trading conditions, marketing budgets and staffing. Above 50 = generally improving; below 50 = generally...