Marketing budgets rise globally, but new media earthquake intensifies
World Economics
- Global Digital and Mobile spend continues to grow rapidly
- TV budget share shows signs of persistent declines, especially in the Americas
- Rising Budgets support payroll growth
Overview
The Headline Global Marketing Index (GMI) for August registered a value of 55.1, little-changed from the previous month. This indicates that marketing activity is still growing steadily on a global level. Growth was recorded in all regions, with the headline GMI values for Europe, the Asia-Pacific region and the Americas at 56.4, 54.3 and 54.5 respectively. The aggregated America’s GMI value disguises...