Consumers in the United States have a clear preference for ad-free streaming, according to the latest data from Morning Consult. When asked what would make them more likely to purchase any streaming service, two-thirds (65%) said having the option of ad-free membership.
However, only 45% said having the option of discounted membership with ads would increase their likelihood of purchasing a streaming service. For Netflix, over two-fifths of Americans would stop watching if ads were introduced and membership fees fell.
This preference is clearly strong – 35% said an ad-free membership feature would mean they are 'much more'...