Sponsored posts on Instagram grew 42% in 2019

Rob Clapp

An overview of the number of sponsored Instagram posts between Q1 2017 and Q4 2019.

Sponsored Instagram posts reached three million in 2019, according to the latest research from Klear. Last year, 3.0 million posts with the #ad hashtag were posted on the Instagram feed. However, this may be an under-estimate as transparency over what is sponsored content is lacking.

Marketers are now more cautious of influencers. While the final three months of 2019 saw the number of #ad posts reach 834 thousand – a year-on-year increase of 29.3% – this is a growth rate half of what was seen in Q2 2019 (58.8%) and is the lowest in over a...

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