The growth in marketing budgets continues but at a slower rate, according to the latest figures from WARC Data's Global Marketing Index (GMI).
Developed by WARC, the GMI is a monthly indicator of the state of the global marketing industry based on current conditions among practitioners. An index value above 50.0 indicates growth, while below 50.0 indicates decline. Practitioners who complete the survey receive the full analysis report.
Global marketing budgets recorded a total index value of 58.4 in March. This is a slowdown from the recent peak seen in December, suggesting the strong advertising recovery...