Just one-third of Singaporean TV consumption is traditional

Rob Clapp

An overview of TV consumption by format in Singapore and paid subscription service penetration.

Connected TVs and paid subscription services are challenging traditional TV in Singapore, according to the latest research from dataxu. Traditional content continues to account for the majority of total TV consumption (36%), but connected TVs (32%) and paid subscription services (31%) are close behind.

Indeed, for those aged 25-34, traditional TV is the least popular format with its share at just one-quarter (27%).

Paid subscription service consumption declines as age rises, from 43% for 18-24 year olds to just 13% for those over 66. Connected TV shows a less steep decline and peaks for those aged 25-34 (36%)...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands