DOOH plays a core role in the daily commute

James McDonald

An overview of digital out of home (DOOH) cover and impacts by day part in the UK.

Radio group Global recently acquired Exterion Media, Primesight and Outdoor Plus in the UK, accounting for approximately 30% in market share. The takeover also hands Global exclusive control of panels on the London Underground which, when coupled with its radio portfolio, could be seen as a move towards ‘owning the commute’.

Indeed, data from Route show that digital impacts in Greater London are highest during the rush hours, with cover recorded at just over a quarter. Up to five million passengers use the tube per day and Transport for London – which maintains the network – generated £152m...

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