Consumers in South Korea are turning to grocery and restaurant delivery, online media streaming and watching e-sports during the novel coronavirus (COVID-19) outbreak. At least 30% of respondents in a McKinsey & Company survey said they are doing these activities more or have started for the first time.
Grocery delivery is the most popular digital activity, with 36% of consumers saying they are doing this more and 6% having just started. Restaurant delivery is also popular, with 39% using this more and 2% starting.
In the media category, 29% are streaming online media more and 5% have started....