The coronavirus (COVID-19) outbreak has prompted Southeast Asian consumers to adopt new digital services, according to research from Google, Temasek and Bain & Company.
Across the region, over one-third (36%) of digital service users only started using a service due to COVID-19. This rises to 41% in Vietnam but falls to 30% in Singapore and Thailand.
In e-commerce, buying groceries online was the digital activity that attracted the most new users during COVID-19. One-half (47%) of all online grocery users started due to COVID-19, compared to 30% for buying apparel online.
Within the online media landscape, over one-half...