Big tech companies saw advertising revenue fall short in Q4 2022, as Meta and Alphabet both recorded year-on-year decreases while Snapchat remained conspicuously flat (+0.1%). Amazon and Spotify maintained their momentum and continued to see double-digit growth, although the rate has also slowed down.
Google advertising, which includes Search and YouTube, came in at $59bn in the last quarter of 2022, down from $61bn in 2021. YouTube suffered another year-on-year ad revenue decline, collecting $7.9bn – down 8% from the year prior. Contrary to its growth performance in Q3, Google Searchsaw a 2%...