How creativity supercharges effectiveness

Pulls together 10 of the most commonly cited and robust studies that demonstrate the commercial impact of creativity, all into one deck, for reference and to ensure that your commitment to creativity is consistent.
  • Creativity has an outsized impact on profit and sales.
  • Creative Quality improves market share predictions and boosts media efficiencies.
  • Brands with high Creative Capital deliver better business outcomes in terms of financial performance, and customer advocacy, with 2.4x income growth among brands with high creativity....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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