Case details
Brand: Yinlu Peanut Milk
Brand owner: Nestlé Group
Main Agency: Ylab
Put on the market: Mainland China
Launch time: April 24, 2019-July 30, 2019
Industry: Beverage
Media channels: H5, short video platform, video platform
Budget: 1 million
Case summary
The 20-year-old Yinlu peanut milk brand is aging, and is getting farther and farther away from young people in the rapidly iterating bottled beverage market. The most irresistible thing for the post-90s generation is the soft cute cure of the second element . We re-establish the connection between young people...