Case details
Brand: Yingshi Yige
Brand owner: Yingshi Holdings
Main Agency: Superunion Yount Brand Alliance
Secondary agency: Buyun (Guangzhou) Marketing Service Co., Ltd.
Beijing Yimei Advertising Co., Ltd.
Holding Group: WPP Group
Put on the market: Mainland China
Launch time: February 17, 2020-now
Industry: Baby food
Media channels: social media, e-commerce platforms
Budget: 28 million
Case summary
The consumption scale of China's infant food industry continues to rise, and it has become a major core position for the industry's incremental market and maternal and child companies, and global...