Case details
Brand: QQ Star
Brand owner: Yili
Main Agency: Mindset China
Put on the market: Mainland China
Delivery time: August 13th-September 30th, 2019
Industry: Dairy Products
Media channels: short video platforms, social media, e-commerce platforms
Budget: 26.5 million
Case summary
As a professional dairy product brand focusing on the growth of children, QQ Star has been committed to helping children grow up healthily in all aspects of body and learning.
Once relied on the phenomenon-level national variety show "Where Are You Going Dad" to create brilliant performance, but with...