Case details
Brand : Yili Pure Milk
Brand owner : Yili
Main agency : Mindshare Beijing, Yimingtian
Put on the market : Mainland China
Launch time : January 2020
Industry : Food
Media channels : video media, social media, product packaging, TV programs
Budget : 11 million
Case summary
In recent years, the rise of self-confidence in Chinese culture has led to traditional culture becoming a trend. However, for the most representative traditional festival-the Spring Festival, people have become more and more perfunctory. The gifts they receive are passed on to...