Case details
Brand: more grains
Brand owner: Yili
Main Agency: Mindshare/Neo (Mindshare/Ogilvy Century)
Secondary agency: Douyin, Bilibili, Sina Weibo, WeChat
Holding Group: WPP
Put on the market: Mainland China
Delivery time: May 15th-July 7th, 2020
Industry: Dairy Products
Media channels: social media, video platforms, short video platforms
Budget: 21.1 million
Case summary
Due to the severe contraction of the overall neutral grain milk market, fierce market competition, and the impact of the epidemic, the business pressure on grains is severe. There is an urgent need to continuously improve brand...