Xfinity: Language Choice

Xfinity/Comcast, a US cable communications company, turned its business around and achieved a level of growth not seen before in the company's 53-year history with its Language Choice campaign in the US.

Campaign details

Agency: Gallegos UnitedBrand: Comcast/XFINITYCountry: US

Campaign summary

In this case study by Xfinity/Comcast, a US cable communications company, an innovative, creative, and phenomenally successful digital campaign is driven by this insight: What happens when a brand makes an unprecedented commitment to communicate with Bilingual Hispanics in the same way they talk and live their lives? Well, Bilingual Hispanics make an unprecedented commitment to the brand. By accomplishing exactly that, Xfinity's Language Choice campaign turned its business around and achieved a level of growth not since seen in the company's 53-year history.

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