Tencent Charity: 99 Charity Days

王彦铠、洪媛、岳苑

As an Internet company, Tencent hopes to give full play to its social and connectivity advantages to create a festival that embodies the Chinese people's charity spirit and allows all people to participate.

Case details

Brand : 99 Charity Day

Brand owner : Tencent Charity

Main agency: Beijing Fengman Advertising Co., Ltd., Guangzhou Huifeizhong Advertising Co., Ltd.

Put on the market: Mainland China

Delivery time: September 9, 2016 to the present, the annual session continues

Industry : Public Welfare

Media channels: social media, APP

Budget : 80 million

Case summary

It took six years to settle one sentence and one behavior: "Do a good job together"

With “one piece” pun small donations, low threshold donations, and public participation initiatives, the amount of fundraising on...

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