State Farm: Hot Car

State Farm, an insurance company, launched a campaign in the US that brought to light the issue of leaving children or pets in cars by showing how quickly the temperature can rise in a vehicle.

Campaign details

Agency: Creative ServicesBrand: State FarmMarket: USA

Challenge and objectives

  • Media used: Video, social media
  • Target audience: Parents with children primary. Adults with dogs, secondary.

State Farm®, as the largest automobile insurer in the country for many decades, is dedicated to keeping our policyholders and the general public safe. It is part of our “Good Neighbor®” approach of being “here to help life go right®.”

The United States has had an ongoing problem with drivers leaving children or pets in automobiles, even for a short period of time, which has resulted in injury or...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands