Campaign details
Agency: DDB ChicagoBrand: SkittlesBrand owner: MarsCountry: USA
Challenge
The Super Bowl is one of the most cluttered and competitive media landscapes there is – hundreds of brands spending millions of dollars to capture the attention of a huge audience. After three years of success as a Super Bowl advertiser, Skittles had grown fond of the massive amounts of attention that came with it. But 2018 would be different. Skittles would no longer be buying an ad during the Big Game.
The brief was simple: get Super Bowl-sized attention… without the traditional...