Campaign details
Brand: Boranka (Paint it back)Brand owner: Scout Association of CroatiaAgency: Imago OgilvyCountry: Croatia
Executive summary
When fires happen, everyone joins in to save forests, but after the fires are extinguished, burned-down forests remain forgotten. Croatia has faced many devastating wildfires in the past years, so the Scout Association of Croatia decided to help revitalise the fire-struck areas by organising a volunteer-led reforestation.
In the era of Facebook likes and shares, the project’s main challenge was to find a way to motivate the general public to actively participate in an afforestation campaign....