REI: #EveryTrailConnects
Agency: In-house, Mediavest | Spark
Background
Since 1938, REI's mission has been to help people indulge and share their love of the outdoors. For REI, a co-op, and its committed customers, that love comes with a responsibility to support and nurture these spaces.
- So in 2015, REI decided to lend their support to our nation's trails.
- Our nation's trail system is more stressed than ever.
- Only one quarter of the 158,000 miles of national forest trails are maintained to agency standards,
- Nearly two-thirds receive no maintenance at all.
- The Forest Service faces a half-billion dollar maintenance backlog that...